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The new digital media are undermining the traditional media’s privileges and their grip on their monopolies. They are now all jockeying for a position in the new Internet economy. Sectors include TV and radio broadcasting, newspaper publishers, film and video industries. Despite some early challenges, the traditional industry has now turned the corner and is well and truly on course to dominate the digital media market, launching events using their traditional media and supplementing them through new media activities. However the traditional media companies now have a new challenge to face as the economic downturn impacts upon advertising spend. This report describes and analyses the effect that digital media and convergence is having on the media industry.
Table of Contents
1. Synopsis 2. Introduction
3. Continental shift in competition
3.1 From calls to applications
3.2 Expect delays and roadblocks
3.3 Fragmentation, consolidation, mergers and acquisitions
3.4 Where are the new opportunities?
3.5 Think international
4. New business models for media content required
5. Distinct industry realignments
6. Advertising spending moving to online
7. TV broadcasters
7.1 Making progress
7.2 The BBC – a leading broadcaster
7.3 DVR and advertising
7.3.1 DVRs impact on US TV advertising market
8. Radio broadcasters
8.1 Digital radio
9. Newspaper publishers
9.1 Newspaper publishers under pressure
9.2 A new venture: Journalism Online
9.3 Digital e-readers
9.4 Brand key in online media
9.4.1 Rapidly changing online news market
9.4.2 Learn to value brands
9.4.3 PC versus mobile-centric worlds
9.4.4 Multimedia journalism
10. The video and DVD rental companies
10.1 The end of the video store?
10.2 DVD rental companies
10.3 Video-On-Demand
11. The anomaly of the mass media
11.1 Analysis of media trends
12. Related reports
Table 1 – Worldwide advertising spend versus online advertising spend – 2009
Table 2 – Online news readership versus print news in the US – 2006; 2008
Exhibit 1 – Hulu – an interesting business model
